In the old days (a few years ago), you could mail an envelope package or an email to a well-selected list and expect to get a fair number of orders. Today the rules have changed and, for a bunch of reasons, marketers have had to adopt a two-step selling model:
The continual talk of “tough times,” “economic hardship,” and a “global recession” is causing many business leaders to be fearful of what lies ahead. One thing that is clear is that we are now living in “uncertain times,” and this is requiring business leaders all over the world to apply a “different” kind of thinking […]
You can write a great sales letter. Sure, you may have to learn some new skills. But keep in mind, the great copywriters of today weren’t born writing great sales letters. They started right where you may be—having never written a sales letter. Or maybe you’ve written a few sales letters, but they have disappointed […]
Most of the news we hear about is about how big business is being affected by the economy. The reality is the same things that affect big companies, don’t necessarily affect a small business to the same degree.
As December approaches, business owners out there may be asking themselves the following question. Should we send out holiday greeting cards this year? Let’s face it, it can be a big expense, and you may never really know how much it affects your business in the long run.
Can you believe it’s November already? The holidays are here and then the start of a new year will be upon us. Now is a perfect time to reflect on your business and see if it is all that it can be. Is it running at full speed, and do you have all the clients […]