With the holiday season around the corner, many of us have turned our thoughts to family gatherings, to-do lists, and wrapping up the year. In your business or nonprofit, you also have an interesting opportunity to celebrate the holidays online. A few simple ideas can include your organization in your customers’ festive holiday spirit!
Make your website sparkle
People love to decorate for the holidays. Why not expand that to your website? If your layout, design, and branding allow for it, why not add an image or two of leaves or pumpkins for Thanksgiving or candles, lights, and greenery for Christmas and Hanukkah? You probably don’ t want these to be over the top or in any way detract from your overall design (and you definitely don’ t want to distract from your website’ s calls to action!). But a little color here and there can bring a smile to your site visitors’ faces.
Send a greeting
Christmas cards have been a longstanding tradition in the U.S. Many companies and groups send greetings to their customers, vendors, donors, and others affiliated with them as a way to show gratitude and appreciation for the business relationship. Perhaps, though, some creative thinking could be applied here. What about sending a greeting for Thanksgiving instead (a perfect holiday for being thankful)? How about sending email greetings instead? Perhaps you could make the greeting stand out a little more, with some kind of online interaction or a token gift. Greetings are a perfect way to show appreciation and to reconnect with customers you haven’t reached out to in a while.
Plan a special gift
Who doesn’t love presents? You can give something away to your customers that’s as big or little as you like. It’s the thought that counts! You can even make it simple so that instead of mailing a gift, you can have a special place on your website for customers to sign in or redeem a code for their gift. Perhaps it’s a whitepaper or other quick “tips and tricks” kind of publication. Maybe it’s a coupon code. Whatever it is, your customers will be happy that you thought of them and appreciate their business.
Start now
While it’s not even Thanksgiving yet, a little bit of forethought now will help your plans succeed in the long run. Before you know it, you’ll be reminding people of your business in a friendly, festive way, and who knows…they might do more business with you sooner than you think!
