• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Services
    • New Website Development and Design
    • Website Updates, Maintenance, and Redesign
    • Web Consulting and Education
  • Portfolio
  • Website Tips & Resources
    • Articles on Websites and SEO
    • Successful Web Design Tips
    • Guide to Starting a New Website
  • About
    • Web Design Process
  • Contact

Adam Barkafski, Website Consultant

Websites for people who make a difference.

Adam Barkafski, Website Consultant

November 1, 2012 by Adam Barkafski

How to Engage Your Customers Online at the Holidays

How can you reengage your past customers this holiday season?

With the holiday season around the corner, many of us have turned our thoughts to family gatherings, to-do lists, and wrapping up the year. In your business or nonprofit, you also have an interesting opportunity to celebrate the holidays online. A few simple ideas can include your organization in your customers’ festive holiday spirit!

Make your website sparkle

People love to decorate for the holidays. Why not expand that to your website? If your layout, design, and branding allow for it, why not add an image or two of leaves or pumpkins for Thanksgiving or candles, lights, and greenery for Christmas and Hanukkah? You probably don’ t want these to be over the top or in any way detract from your overall design (and you definitely don’ t want to distract from your website’ s calls to action!). But a little color here and there can bring a smile to your site visitors’ faces.

Send a greeting

Christmas cards have been a longstanding tradition in the U.S. Many companies and groups send greetings to their customers, vendors, donors, and others affiliated with them as a way to show gratitude and appreciation for the business relationship. Perhaps, though, some creative thinking could be applied here. What about sending a greeting for Thanksgiving instead (a perfect holiday for being thankful)? How about sending email greetings instead? Perhaps you could make the greeting stand out a little more, with some kind of online interaction or a token gift. Greetings are a perfect way to show appreciation and to reconnect with customers you haven’t reached out to in a while.

Plan a special gift

Who doesn’t love presents? You can give something away to your customers that’s as big or little as you like. It’s the thought that counts! You can even make it simple so that instead of mailing a gift, you can have a special place on your website for customers to sign in or redeem a code for their gift. Perhaps it’s a whitepaper or other quick “tips and tricks” kind of publication. Maybe it’s a coupon code. Whatever it is, your customers will be happy that you thought of them and appreciate their business.

Start now

While it’s not even Thanksgiving yet, a little bit of forethought now will help your plans succeed in the long run. Before you know it, you’ll be reminding people of your business in a friendly, festive way, and who knows…they might do more business with you sooner than you think!

Filed Under: Search Engine Optimization and Website Marketing Tagged With: Customers, Email, Greeting Cards, Holidays, Marketing, Promotions

About the author

Adam Barkafski has been designing websites since 1998. He founded Dream Seed Multimedia in 2006 to offer affordable web design specifically for small businesses and nonprofit organizations. Since 2016, Adam works exclusively with WordPress websites for individuals who seek to make a positive difference.

Primary Sidebar

Need a new website?

Click here to learn what you need to do!

Articles to Help Improve Your Website

  • Internet and Technology
  • Marketing
  • Search Engine Optimization and Website Marketing
  • Web Design and Hosting

Footer

I’m ready to help

Let's start your new website.

What people are saying

  • My needs and preferences were thoroughly assessed and listened to, which made drafts and concepts right the first time and made the whole project flow smoothly.
    Lori Baer, Writer
  • Adam, you are great! You listened to what we wanted, and you produced it. We are extremely happy with the website! We will definitely come to you for all our website needs.
    Ronda Brubaker-Brooks, Beaver Creek Farm Cabins
  • Adam took the time to learn my business and to answer all my questions to help me learn how my website operates. Great job! Thanks!
    Bob Sims, Steel Expressions
  • You taught us so much, but the biggest thing was holding our hands through the process! You were awesome! We get great reviews on our website.
    Jody Sambrick, Red Rose Coffee Roasters
  • I truly felt my website and my business were as important to Adam as they are to me.
    Lori Baer, Writer
  • It has been a pleasure working with Adam. All my questions were always answered and our requests completed. Customer service is excellent, and the overall experience was very positive. We will definitely refer Adam to our coworkers and friends!
    Evelyn Billings, Billings Bilingual
  • Adam treats me like a friend and always takes the time to listen to me and understand my needs. I never feel like I have only two minutes to say what I need to.
    Linda Fisher, Wings of Angels
  • Thank you so much for your hard work and keeping our website up to date. We are so fortunate to be able to do business with you!
    Nadinne Ziegler, Unitarian Universalist Church of Lancaster
  • You worked hard to fit my needs when others proposed more expensive unneeded elements. Thanks for all your hard work and advice. You do an excellent job!
    Lance Noel, Spinning Moon Press
  • Not only has Adam been extremely helpful during the building of our site and in helping us to maintain it, but he has gone out of his way to provide ongoing assistance, tips, and education designed to help us succeed.
    Jennifer Murray, Bournelyf Special Camp
  • Adam’s professionalism and clear communication throughout the project made for an efficient and effective web development process.
    Lori Baer, Writer
  • You helped me through some confusing decisions and pointed out some important considerations that I hadn't thought of. I've gotten nothing but positive comments on the site. Thank you!
    N. Dianne Gadbois, Hana Bento
  • I am so impressed with Adam’s communication and can-do attitude! This project was a complete success, and I am so happy with the end result!
    Barbara Hostetler, HostetlerBenefits
  • You do create something from nothing, or at least from just a sketch on a page and create something ‘magical.’ You’ve taken our website ideas and made them come to life, and I just can’t thank you enough!
    Karen Mann, Grace United Church of Christ
  • No problem is too large or small…thank you for finding an answer to them all!
    Michelle Miller, Wheatland Custom Homes
  • Adam Barkafski is SUPER DUPER who is very interested in learning about his clients, their likes and dislikes. Working with Adam to create a website for my church was so easy. He is fun to work with and has some very good ideas and suggestions. Website updates are done very quickly. HIGHLY RECOMMEND!
    Karen Mann, Grace United Church of Christ

Get in touch

  • Adam Barkafski, Website Consultant
  • Adam Barkafski
  • Email here
  • business 717-723-8680
  • P.O. Box 423
    Smoketown, PA 17576 United States

More

  • Home
  • About
  • Contact
  • Privacy
  • Site Map

Copyright © 2021 Adam J. Barkafski and his licensors. All rights reserved.