Everyone with a website wants to know the secrets to getting to the top. “How can I be sure that my website comes up when someone searches for _____?” is a question I hear frequently. And there is no shortage of advice on exactly what you must do for that success in search. However, it […]
How to Use Your Website to Grow Your Business
If you’ve been following the trends in websites and online marketing, and you’ve been a regular reader of my newsletter, you already know that for the past few years, the era of “If you build it, they will come” no longer applies to websites. Gone are the days of attracting new customers when you plan […]
A Surefire Plan for Successful SEO
Every time you turn around, it seems that there’s a new tip to getting better visibility through Google and other search engines. You depend on your website to attract new business, to keep current customers happy, or to serve as your complete business presence. How can you ensure that what you do on your website […]
Succeed with Online Marketing
Facebook. Twitter. YouTube. Pinterest. LinkedIn. Google+. The list of social media outlets seems to grow every day. And the list of “to-dos” for social media and web marketing also seems to grow, too. Do you ever feel overwhelmed at all that needs to be done? You’re not alone. There are many small business owners and […]
How to Use Google Plus for Local SEO
Many local small businesses and organizations need to work hard to maximize their search engine listings, and in an increasingly mobile world (think of all those smartphones and tablets!), a local presence for local businesses is that much more important. If a visitor in the neighborhood pulls out her smartphone to search for local frozen […]
The Top Reason Some Websites Fail
If you are planning or already have a website, what’s your number one goal for it? Do you hope to increase sales? Collect better leads? Raise more awareness for your cause? In order to best position your website for success, you must know what it needs to do. But that’s not enough. In my years […]