Most businesses and organizations have websites in the hopes that those same sites will bring more business and/or raise awareness about them. However, as search engine optimization (SEO) has changed so much in the last year, many people are still relying on outdated ideas to improve their websites’ effectiveness that instead, they are losing out […]
With the holiday season around the corner, many of us have turned our thoughts to family gatherings, to-do lists, and wrapping up the year. In your business or nonprofit, you also have an interesting opportunity to celebrate the holidays online. A few simple ideas can include your organization in your customers’ festive holiday spirit!
Have you ever felt annoyed or bothered by the amount of junk in your Facebook feed or in your email inbox? Some days you may feel like shutting it all down and walking away. What if your own customers or potential customers feel this way about your business or organization? This leads me to ask […]
Facebook. YouTube. Pinterest. Pay-per-click ads. Blog. LinkedIn. Yelp. Email newsletter. Twitter. Link building. Manta. The list goes on and on of all the things the experts say that you’re supposed to do online if you’re going to be a success in your business or organization. But does it leave you feeling overwhelmed, exhausted, or even […]
If you’ve had a website for any length of time, and you’ve been working on attracting new visitors to it, you’ve probably been engaging in search engine optimization (SEO) to some degree. Most SEO efforts have been oriented to a goal of achieving high search engine rankings for certain terms, say “kitchen remodeling bakersfield ca.” […]
“I have a website. Now what?” “How do I get people to see my website?” “How can I find new customers with my website?” These are common questions from small businesses and nonprofits who have websites. After spending time and money developing your new website, you want it to work; you want a return on […]