One of the most frequent concerns entrepreneurs have about their websites is implementing an effective SEO (search engine optimization) plan so that more visitors find them and become customers. It’s probably the most common topic that I discuss. But to many people, SEO seems like a mystery, especially when there’s always a new and latest tip […]
Three Truths for SEO
Everyone with a website wants to know the secrets to getting to the top. “How can I be sure that my website comes up when someone searches for _____?” is a question I hear frequently. And there is no shortage of advice on exactly what you must do for that success in search. However, it […]
How to Use Your Website to Grow Your Business
If you’ve been following the trends in websites and online marketing, and you’ve been a regular reader of my newsletter, you already know that for the past few years, the era of “If you build it, they will come” no longer applies to websites. Gone are the days of attracting new customers when you plan […]
A Surefire Plan for Successful SEO
Every time you turn around, it seems that there’s a new tip to getting better visibility through Google and other search engines. You depend on your website to attract new business, to keep current customers happy, or to serve as your complete business presence. How can you ensure that what you do on your website […]
Is Your Website Hurting Your Business?
Recently, I had a conversation with an entrepreneur about her website. She contacted me because she wanted to redo her website since her current one wasn’t successfully reaching new customers. This happens more than you may think. In fact, you probably have experienced bad websites yourself that you know how frustrating they can be for […]
Four Outdated SEO Ideas That Block Search Traffic
Most businesses and organizations have websites in the hopes that those same sites will bring more business and/or raise awareness about them. However, as search engine optimization (SEO) has changed so much in the last year, many people are still relying on outdated ideas to improve their websites’ effectiveness that instead, they are losing out […]