As small businesses or nonprofits with websites, we spend time trying to figure out how to use our websites to gain greater exposure. Yet so many of us don’t think about what people should do when they find our websites. This means that our work in getting people to our sites is for naught—especially if […]
Did you know that unnecessary clutter on your business website can result in lost leads or sales? With every extra gadget, widget, slideshow, or piece of content comes a potential distraction away from your ultimate goal: the conversion.
Websites are crucial to any small business or nonprofit because they add credibility to an organization, they are often the first place someone will look before buying an item or contacting for more information, and they increase exposure and publicity. Sadly, many of these websites don’t deliver the results they could and end up costing too much time […]
When planning a new website, it can be exciting to think about how it will look when it’s done—colors, fonts, textures, graphics. You can create a whole mood on your website that’s elegant and sophisticated to rustic and country to childlike and fun. However, no matter how hard you may work to make the most […]
It’s no secret that to compete effectively in the crowded online marketplace, you need to stand out in as many different ways as possible. There are more avenues to finding customers online than with just the text on your website. Videos have demonstrated their popularity with audiences and effectiveness as marketing tools for years!
Everyone with a website wants to know the secrets to getting to the top. “How can I be sure that my website comes up when someone searches for _____?” is a question I hear frequently. And there is no shortage of advice on exactly what you must do for that success in search. However, it […]