Every time you turn around, it seems that there’s a new tip to getting better visibility through Google and other search engines. You depend on your website to attract new business, to keep current customers happy, or to serve as your complete business presence. How can you ensure that what you do on your website […]
Recently, I had a conversation with an entrepreneur about her website. She contacted me because she wanted to redo her website since her current one wasn’t successfully reaching new customers. This happens more than you may think. In fact, you probably have experienced bad websites yourself that you know how frustrating they can be for […]
Chances are you have a smartphone or tablet, or you know someone who has one. Even if they seemed like a fad a few short years ago, you can’t deny their ever-increasing use. Mary Meeker, an analyst at Kleiner Perkins Caufield Byers, predicted back in 2008 that by 2014, mobile devices would be used to […]
If you are planning or already have a website, what’s your number one goal for it? Do you hope to increase sales? Collect better leads? Raise more awareness for your cause? In order to best position your website for success, you must know what it needs to do. But that’s not enough. In my years […]
The holidays are here again, so it’s time for more helpful advice inspired by a Christmas carol. So instead of thinking about the “Twelve Days of Christmas,” let’s look at the “Twelve Don’ts of Websites.” Pour yourself a cup of hot chocolate, and read on to see how your website fares!
With the holiday season around the corner, many of us have turned our thoughts to family gatherings, to-do lists, and wrapping up the year. In your business or nonprofit, you also have an interesting opportunity to celebrate the holidays online. A few simple ideas can include your organization in your customers’ festive holiday spirit!