As small businesses or nonprofits with websites, we spend time trying to figure out how to use our websites to gain greater exposure. Yet so many of us don’t think about what people should do when they find our websites. This means that our work in getting people to our sites is for naught—especially if […]
Did you know that unnecessary clutter on your business website can result in lost leads or sales? With every extra gadget, widget, slideshow, or piece of content comes a potential distraction away from your ultimate goal: the conversion.
Everyone with a website wants to know the secrets to getting to the top. “How can I be sure that my website comes up when someone searches for _____?” is a question I hear frequently. And there is no shortage of advice on exactly what you must do for that success in search. However, it […]
I’ve seen lots of people waste money on updating their websites. They spend hundreds or thousands of dollars to make changes here and there, but they didn’t really matter. When every dollar counts, are you wasting money, too?
Lately, more and more of my clients have been asking about blogs. Blogs have been very hot on the Web for years now, and it seems like everyone has one. Perhaps it’s the feeling that “everyone has one and I don’t” that’s driving more of my clients to wonder if it’s time to start their […]
If you’ve been working hard to improve your website’s search engine optimization (SEO), you may not really be improving your site. Believe it or not, some websites succeed in search engines, showing up on the first page of results, but still aren’t real successes. These websites fail to bring in paying customers, to generate qualified […]