Did you know that unnecessary clutter on your business website can result in lost leads or sales? With every extra gadget, widget, slideshow, or piece of content comes a potential distraction away from your ultimate goal: the conversion.
It’s no secret that to compete effectively in the crowded online marketplace, you need to stand out in as many different ways as possible. There are more avenues to finding customers online than with just the text on your website. Videos have demonstrated their popularity with audiences and effectiveness as marketing tools for years!
Everyone with a website wants to know the secrets to getting to the top. “How can I be sure that my website comes up when someone searches for _____?” is a question I hear frequently. And there is no shortage of advice on exactly what you must do for that success in search. However, it […]
Every time you turn around, it seems that there’s a new tip to getting better visibility through Google and other search engines. You depend on your website to attract new business, to keep current customers happy, or to serve as your complete business presence. How can you ensure that what you do on your website […]
Facebook. Twitter. YouTube. Pinterest. LinkedIn. Google+. The list of social media outlets seems to grow every day. And the list of “to-dos” for social media and web marketing also seems to grow, too. Do you ever feel overwhelmed at all that needs to be done? You’re not alone. There are many small business owners and […]
Recently, I had a conversation with an entrepreneur about her website. She contacted me because she wanted to redo her website since her current one wasn’t successfully reaching new customers. This happens more than you may think. In fact, you probably have experienced bad websites yourself that you know how frustrating they can be for […]