A crucial, yet often overlooked, key component in making a website great in search results is individual page titles. A great page title can make the difference in how you rank in search results and whether or not someone clicks on your site in those same results. It’s one of the most important pieces of […]
The time has come. If you have a website, having it mobile-ready is no longer a luxury. It is essential. Why? Google has announced that effective April 21, 2015, “mobile-friendliness as a ranking signal” will grow greatly and, as a result, have a “significant impact” in mobile search results. Marketers and developers have coined this […]
You may be aware that Google changes its search listing algorithms 500-600 times a year. What you may not know, however, is that Google makes other changes that also affect your search listings, regardless of where your website ranks. For example, Google might be displaying warning notices in its search results about your website due […]
One of the most frequent concerns entrepreneurs have about their websites is implementing an effective SEO (search engine optimization) plan so that more visitors find them and become customers. It’s probably the most common topic that I discuss. But to many people, SEO seems like a mystery, especially when there’s always a new and latest tip […]
It’s no secret that to compete effectively in the crowded online marketplace, you need to stand out in as many different ways as possible. There are more avenues to finding customers online than with just the text on your website. Videos have demonstrated their popularity with audiences and effectiveness as marketing tools for years!
Everyone with a website wants to know the secrets to getting to the top. “How can I be sure that my website comes up when someone searches for _____?” is a question I hear frequently. And there is no shortage of advice on exactly what you must do for that success in search. However, it […]