Facebook. Twitter. YouTube. Pinterest. LinkedIn. Google+. The list of social media outlets seems to grow every day. And the list of “to-dos” for social media and web marketing also seems to grow, too. Do you ever feel overwhelmed at all that needs to be done? You’re not alone. There are many small business owners and […]
Are You Engaging or Alienating?
Have you ever felt annoyed or bothered by the amount of junk in your Facebook feed or in your email inbox? Some days you may feel like shutting it all down and walking away. What if your own customers or potential customers feel this way about your business or organization? This leads me to ask […]
Think SEO Is about Rankings? Think Again!
If you’ve had a website for any length of time, and you’ve been working on attracting new visitors to it, you’ve probably been engaging in search engine optimization (SEO) to some degree. Most SEO efforts have been oriented to a goal of achieving high search engine rankings for certain terms, say “kitchen remodeling bakersfield ca.” […]
How to Get Found in Web Searches
“I have a website. Now what?” “How do I get people to see my website?” “How can I find new customers with my website?” These are common questions from small businesses and nonprofits who have websites. After spending time and money developing your new website, you want it to work; you want a return on […]