It’s no secret that to compete effectively in the crowded online marketplace, you need to stand out in as many different ways as possible. There are more avenues to finding customers online than with just the text on your website. Videos have demonstrated their popularity with audiences and effectiveness as marketing tools for years!
If you are planning or already have a website, what’s your number one goal for it? Do you hope to increase sales? Collect better leads? Raise more awareness for your cause? In order to best position your website for success, you must know what it needs to do. But that’s not enough. In my years […]
“I have a website. Now what?” “How do I get people to see my website?” “How can I find new customers with my website?” These are common questions from small businesses and nonprofits who have websites. After spending time and money developing your new website, you want it to work; you want a return on […]
In improving your website’s SEO campaign, you want to increase the positive exposure your site has in search engine results. But did you know that using and optimizing images and videos on your website can help you increase your search engine listing presence?
1. Blogging Many companies have taken advantage of blogging, including large corporations such as Dell, General Electric and more. Blogging allows anyone (including businesses) to promote his or her products and services free of charge. Usually, these companies hire a writer to blog about things related to their products and services. The blogs usually consist […]