As small businesses or nonprofits with websites, we spend time trying to figure out how to use our websites to gain greater exposure. Yet so many of us don’t think about what people should do when they find our websites. This means that our work in getting people to our sites is for naught—especially if […]
Websites seem to be more vulnerable to hacking and other security-related issues today than ever before. The rate at which new WordPress software is released because of patches and other security-related updates seems to be at a frenetic pace. I also receive regular reports of unauthorized attempts to access the administrative areas of my website, […]
The time has come. If you have a website, having it mobile-ready is no longer a luxury. It is essential. Why? Google has announced that effective April 21, 2015, “mobile-friendliness as a ranking signal” will grow greatly and, as a result, have a “significant impact” in mobile search results. Marketers and developers have coined this […]
Does your website work for the broadest possible audience? For example, for folks with varying abilities, reading and seeing a website or using a mouse may be difficult—if not impossible—activities. What happens if someone can’t use your website? They’ll simply move on to another that meets their needs. How can you be sure that your website […]
Websites, like people, can benefit from annual check-ups. Sometimes, things could be wrong with your website, and you’d never know unless you’d taken some preventative care. When was the last time you performed a website check? And do you know what to look for?
Did you know that unnecessary clutter on your business website can result in lost leads or sales? With every extra gadget, widget, slideshow, or piece of content comes a potential distraction away from your ultimate goal: the conversion.