As small businesses or nonprofits with websites, we spend time trying to figure out how to use our websites to gain greater exposure. Yet so many of us don’t think about what people should do when they find our websites. This means that our work in getting people to our sites is for naught—especially if […]
Last month, I took a look at how you can plan your website to be available to the broadest audience possible. By separating what you really need your website to do from what would be nice to have, you should have identified the core functions of your website. Now that you’ve done that, what steps […]
Does your website work for the broadest possible audience? For example, for folks with varying abilities, reading and seeing a website or using a mouse may be difficult—if not impossible—activities. What happens if someone can’t use your website? They’ll simply move on to another that meets their needs. How can you be sure that your website […]
Websites, like people, can benefit from annual check-ups. Sometimes, things could be wrong with your website, and you’d never know unless you’d taken some preventative care. When was the last time you performed a website check? And do you know what to look for?
Did you know that unnecessary clutter on your business website can result in lost leads or sales? With every extra gadget, widget, slideshow, or piece of content comes a potential distraction away from your ultimate goal: the conversion.
What would you do if you discovered that your website disappeared? You go to the URL, but nothing’s there. Or you visit your site, but it’s not your site at all; it’s selling cheap prescriptions instead. Are you prepared in cases of these kinds of emergencies?