Chances are you have a smartphone or tablet, or you know someone who has one. Even if they seemed like a fad a few short years ago, you can’t deny their ever-increasing use. Mary Meeker, an analyst at Kleiner Perkins Caufield Byers, predicted back in 2008 that by 2014, mobile devices would be used to access the internet more than desktop and laptop computers. All indications so far point to this being true.
Knowing these statistics, how do you feel your small business website is prepared for mobile visitors?
So what if more people may access your website from a mobile device than a traditional computer? Does that mean that you have to change anything? The simple answer is no. If your website is coded properly, it should work on most any device, and certainly mainstream mobile devices.
It’s easier to use.
Just because it works on a mobile device does not mean it’s good for those who use mobile devices. If your non-mobile website is displayed on a smartphone or tablet, it usually shrinks to fit in the screen size. Users would have to zoom in to read certain areas or click on links, which may be impossible to do while it’s not zoomed. These, and other considerations, such as large images that look great on large monitors but eat up bandwidth on mobile devices, are reasons why you may wish to consider upgrading your website to a mobile-friendly one. A website that’s easier to use keeps people engaged with your content.
It benefits local businesses.
If your business or organization caters to a local market, a mobile-ready website can help gain more local clientele. For example, if you own a cafe, your mobile-friendly website can be ready for people who are out and searching for a place to eat. When they find your website through a search engine or map application, your website can easily direct them to see your enticing menu or call (or fill out a form) to make a reservation. The simpler and friendlier the process, the more business you could gain.
It may improve your SEO.
If you search online for mobile websites and their impacts on search engine optimization (SEO), you’ll probably find many conflicting reports. That’s simply because search engines still keep their exact algorithms hidden. However, if your approach to SEO is (as it should be) to develop and present useful, unique, and engaging content to your audience, you should already be attuned to what your users need. If you give your mobile users what they’re looking for, it just might help boost your search listings a little more.
So what makes a mobile-friendly website?
There is no one-size-fits-all answer to this question. As with most things in your business, you need to think carefully about your needs and objectives so that you have a solution that’s customized for you. There are many different methods and recommendations I could give for making your website ready for mobile users. Look for discussions on best mobile website practices. Yous business or organization will surely benefit!